Portfolio: Stories in Action
Every project tells its own story. Here’s a look at just some of the ways I’ve helped clients share theirs — whether that meant clarifying a message, shaping a narrative, or finding just the right words to spark connection.
You’ll see a mix of change communications, employee experience campaigns, and editorial pieces, each tailored to the audience and goals at hand. It’s a highlight reel of the work I love doing most.
Change Communications Examples
- Leadership Change Communications
- Developed companywide rollout plan with leadership input
- Crafted targeted messaging focused on the “why”
- Balanced transparency with clear calls to action
- Produced intranet stories that highlighted new leaders, benefits of changes
- Companywide Performance Management Approach
- Developed companywide rollout plan with HR, Talent Development Team
- Built user-friendly landing page that included one-page resources, FAQs, etc.
- Created talking points for people leaders throughout change
- Produced companywide communications plan for smooth adoption
- Operational Standards Adoption
- Developed companywide rollout plan to support adoption
- Crafted tailored messaging focused on the “why” for each group
- Produced talking points for leaders and people managers
- Integrated reminders into commonly used tools
- Highlighted employee success stories on the intranet
Recurring Communications Examples
- Healthcare Open Enrollment
- Developed companywide rollout plan in collaboration with HR
- Crafted targeted messaging focused on transparency, clarity, action
- Reinforced through various channels: Teams, intranet, digital signage
- Partnered with HR to send OE postcards to employees’ homes
- Collaborated with HR to increase engagement in informational webinars
- Performance Reviews
- Developed companywide comms plan for new review process
- Crafted messaging to walk targeted groups through each step of process
- Created talking points for people managers
- Gathered feedback and adjust approach along the way
Employee Experience Efforts
- I conceived the idea for organization-wide Coffee Chats and brought it to fruition with the support of my manager and teammates. The initiative, which is still in place at ACR, helped break down silos and foster comradery across the organization. I wrote about it in this article for Naylor.
- I conceived the idea for ACR Grand Rounds, a program that brought members of the association in to speak to employees about industry trends and how the ACR supported improved patient care. This allowed employees to engage with members and better understand the impact of their work.
Case Studies
Editorial Stories
- Yellowstone’s Supporting Cast: Clark’s Nutcrackers
- Yellowstone’s Supporting Cast: Pikas
- 2024 OCEA Awards Highlight Top Engineering Projects
- Engineering Struggles to Achieve Gender Parity
- Federal Funds Buoy Pennsylvania’s 12-Year Transportation Program
- Setting the Standard for Infrastructure Sustainability