Strategic Storytelling. Lasting Growth.

Employee Experience Communications

Recognition is more than a gesture — it’s a strategy.

Every touchpoint in the employee journey — from onboarding and milestones to promotions and retirement — is a chance to build connection. I help you craft thoughtful strategies that foster belonging, clarity, and growth at every stage. Together, we turn everyday moments into meaningful experiences that drive retention.

Think: Onboarding guides, milestone messaging, and campaigns that show employees they matter.

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Employee Experience Messaging Strategy

Messaging framework that strengthens culture and brings your employee experience to life.

What’s Included

  • Discovery session (60-90 min)
  • Mapping of key employee lifecycle stages (onboarding, transition, offboarding)
  • Messaging themes for each stage, aligned with values and culture
  • Messaging playbook with tone, voice, and audience guidance
  • Sample messaging to support practical application across channels

 

Outcome: Messaging foundation that brings your employee experience to life — boosting engagement, strengthening retention, and reinforcing purpose at every stage of the journey.

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Employee Onboarding Comms Kit

Set the tone from day one with intentional, welcoming content.

What’s Included

  • Discovery session (60-90 min)
  • Custom onboarding comms kit 
  • First 30 days comms outline
  • Welcome email templates
  • Memorable moment ideas (tangible ways to welcome employees) 
  • Manager tips for reinforcing key messages


Outcome:
Foster connection, confidence, and culture from day one with communications that make every new hire feel seen and supported, while reducing ramp-up time and reinforcing branded values

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Employee Offboarding Comms Kit

Thoughtful communication to preserve relationships, reinforce culture, and strengthen brand.

What’s Included

  • Discovery session (60-90 min)
  • Topic research & content angle 
  • Full ghostwriting (up to 1,000 words)
  • 2 rounds of revisions

 

Outcome: Leave a lasting positive impression — internally and externally — through clear, compassionate offboarding communications that reinforce your values and support your employer brand.

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Milestone & Recognition Messaging

Help employees feel seen and celebrated with communications for key moments.

What’s Included

  • Discovery session (60-90 min)
  • Templates & messages for key milestones
  • Manager guide to meaningful recognition
  • Customizable milestone calendar (suggested recognition moments)


Outcome:
Reinforce a culture of appreciation, boost employee morale, and build stronger manager/employee connections.

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Total Rewards Storytelling

Elevate your benefits as a key to your employee value proposition. Align your offerings with your culture and values.

What’s Included

  • Discovery session (60-90 min)
  • Messaging framework, connecting benefits to values, culture, employee needs
  • Up to 3 content assets (emails, one-pagers, intranet posts) for broad awareness
  • Employee quote sourcing strategy for authenticity & relatability

 

Outcome: Foster understanding, build loyalty, and help your people see your offerings as essential tools for their well-being, growth, and success.

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Open Enrollment Campaign Support

Help employees navigate their benefit choices with confidence with clear messaging.

What’s Included

  • Discovery session (60–90 min) 
  • Messaging framework tailored to this year’s OE focus areas
  • 3-5 campaign assets (emails, intranet copy, flyers, FAQs, etc.)
  • Light visual direction


Outcome:
Encourage timely action, reduce confusion, and help employees feel supported, turning a transactional process into a brand-building moment.