Employee Experience Communications
Recognition is more than a gesture — it’s a strategy.
Every touchpoint in the employee journey — from onboarding and milestones to promotions and retirement — is a chance to build connection. I help you craft thoughtful strategies that foster belonging, clarity, and growth at every stage. Together, we turn everyday moments into meaningful experiences that drive retention.
Think: Onboarding guides, milestone messaging, and campaigns that show employees they matter.
Employee Experience Messaging Strategy
This foundational service equips your team with a clear, consistent messaging framework that strengthens culture, reinforces trust, and brings your employee experience to life — from onboarding to offboarding and everything in between.
What’s Included
- Discovery session (60-90 min)
- Mapping of key employee lifecycle stages (onboarding, transition, offboarding)
- Messaging themes for each stage, aligned with values and culture
- Messaging playbook with tone, voice, and audience guidance
- Sample messaging to support practical application across channels
Optional Add-Ons
- Manager-facing guide to delivering experience-aligned messaging
- Channel coordination plan (email, intranet, manger touchpoints, etc.)
- Quarterly refresh or review session
Timeline: 4-6 weeks (accelerated timeline available for additional fee)
Investment starts at: $6,200
Outcome: Build a messaging foundation that brings your employee experience to life — boosting engagement, strengthening retention, and reinforcing purpose at every stage of the journey.
Employee Onboarding Comms Kit
Set the tone from day one with intentional, welcoming content.
What’s Included
- Discovery session (60-90 min)
- Custom onboarding comms kit
- First 30 days comms outline
- Welcome email templates
- Memorable moment ideas (tangible ways to welcome employees)
- Manager tips for reinforcing key messages
Optional Add-Ons
- Branded visual starter kit (templates or design guidance)
- New hire survey strategy (gather feedback for continuous improvement)
- Role-specific onboarding extensions
Timeline: 3-4 weeks (accelerated timeline available for additional fee)
Investment starts at: $4,200
Outcome: Foster connection, confidence, and culture from day one with communications that make every new hire feel seen and supported, while reducing ramp-up time and reinforcing branded values
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Employee Offboarding Comms Kit
Whether someone is retiring, resigning, or being let go, thoughtful communication can preserve relationships, reinforce your culture, and strengthen your brand long after an employee’s last day.
What’s Included
- Discovery session (60-90 min)
- Topic research & content angle
- Full ghostwriting (up to 1,000 words)
- 2 rounds of revisions
Optional Add-Ons
- Companion social media post development
- Visual strategy brief (imagery and design inspiration)
- Repurposing roadmap (how to turn your piece into other formats)
Timeline: 3-5 weeks (accelerated timeline available for additional fee)
Investment starts at: $4,200
Outcome: Leave a lasting positive impression — internally and externally — through clear, compassionate offboarding communications that reinforce your values and support your employer brand.
Milestone & Recognition Messaging
Help employees feel seen and celebrated with communications for key moments.
What’s Included
- Discovery session (60-90 min)
- Templates & messages for key milestones
- Manager guide to meaningful recognition
- Customizable milestone calendar (suggested recognition moments)
Optional Add-Ons
- Visual strategy brief (imagery and design inspiration)
- Executive messaging template for high-impact moments
- Peer-to-peer recognition strategy
Timeline: 3-4 weeks (accelerated timeline available for additional fee)
Investment starts at: $4,200
Outcome: Reinforces a culture of appreciation, boosts employee morale, and builds stronger manager/employee connections.
Total Rewards Storytelling
A foundational service that elevates your benefits and perks as a key part of your employee value proposition. This package aligns your offerings with your culture and values to drive awareness, boost adoption, and strengthen employee trust.
What’s Included
- Discovery session (60-90 min)
- Messaging framework, connecting benefits to values, culture, employee needs
- Up to 3 content assets (emails, one-pagers, intranet posts) for broad awareness
- Employee quote sourcing strategy for authenticity & relatability
Optional Add-Ons
- Targeted benefit campaign support (writing & comms planning for new offerings)
- Manager comms toolkit (FAQs, talking points, rollout guidance)
- Visual strategy brief (imagery and design inspiration)
Timeline: 4–6 weeks (accelerated timeline available for an additional fee)
Investment starts at: $6,200
Outcome: Fosters understanding, builds loyalty, and helps your people see your offerings as essential tools for their well-being, growth, and success.
Open Enrollment Campaign Support
Help employees navigate their benefit choices with confidence through clear, inclusive, and engaging open enrollment messaging.
What’s Included
- Discovery session (60–90 min)
- Messaging framework tailored to this year’s OE focus areas
- 3-5 campaign assets (emails, intranet copy, flyers, FAQs, etc.)
- Light visual direction
Optional Add-Ons
- Manager toolkit
- Ghostwriting for benefit-focused executive messages
- Campaign performance debrief & recommendations
Timeline: 3-4 weeks (accelerated timeline available for additional fee)
Investment starts at: $4,800
Outcome: Encourages timely action, reduces confusion, and helps employees feel supported, turning a transactional process into a brand-building moment.
Transition Communications Kits
Support your team through moments of change — from role shifts to reorganizations — with messaging that reduces uncertainty, preserves trust, and strengthens culture.
The Seed Transition Package
Best for small team changes, role transitions, or departmental shifts.
What’s Included
- Discovery session (60–90 min)
- Change messaging plan (what to say, to whom, and why)
- Transition comms templates (announcement emails, FAQs, talking points)
- Manager delivery guide & debrief template (what’s happening & how to talk about it)
Timeline: 4–6 weeks (accelerated timeline available for additional fee)
Investment starts at: $5,800
Outcome: Clear, empathetic communication that supports continuity, reinforces trust, and equips managers to lead through change.
The Sprout Transition Package
Ideal for company-wide rollouts, restructures, or new leadership onboarding.
Everything in The Seed, plus:
- Executive message guide (core messaging, message map, FAQs)
- Change communications plan (when, where, how to say it)
- Stakeholder alignment & message integration advisement
- Peer or team-level messaging toolkit (peer-to-peer talking points & FAQs)
Timeline: 6–8 weeks (accelerated timeline available for additional fee)
Investment starts at: $8,500
Outcome: Stronger alignment and morale across the organization during major shifts — with clear, consistent messaging that reflects your values and vision.
The Root Transition Package
For high-impact changes like M&A, downsizing, or organizational transformation
Everything in The Sprout, plus:
- Executive coaching for change communication
- Messaging support or ghostwriting for leadership
- Employee pulse survey strategy
- Long-term communication roadmap for multi-phase change
Timeline: 8–12 weeks (accelerated timeline available for additional fee)
Investment starts at: $12,000
Outcome: Resilient, trust-based communication that carries your organization through uncertainty with clarity, compassion, and long-term credibility.