Communications Strategy Services
A clear message isn’t luck — it’s strategy, structure, and a little storytelling magic.
Strategic communication is more than messaging — it’s how you align people, ideas, and goals. I bring structure, empathy, and editorial insight to help organizations plan, execute, and evolve communications that work across channels and cultures.
Think: Messaging frameworks, multi-channel planning, and communications that move people.
Internal Campaign Strategy
Strategic messaging and planning for high-impact rollouts, initiatives, or change communications.
What’s Included
- Discovery session
- Core messaging framework
- Internal communications plan (recommended channels, timeline, messaging themes)
- Audience-specific messaging guidance
Outcome: Clear strategy with aligned messaging, a smart channel plan, and guidance tailored to your audience.
External Campaign Strategy
Strategic planning and narrative development for public-facing initiatives.
What’s Included
- Discovery session
- Core messaging framework
- Campaign communications plan (recommended channels, timeline, messaging themes)
- Audience-specific messaging guidance (clients, partners, media)
Outcome: Clear strategy with aligned messaging, a smart channel plan, and guidance tailored to your audience.
Persona Development
Tailored, insight-driven personas that guide voice, tone, and channel decisions.
What’s Included
- Discovery session
- 12-20 stakeholder interviews and/or employee survey synthesis
- 3-5 audience personas with communication preferences, needs, and motivators
- Strategic insights and messaging considerations
Outcome: Clear, actionable audience insights across channels and teams.
Comms Alignment Strategy
A foundational strategy to help your team align messaging, tone, and timing across audiences every time.
What’s Included
- Discovery session
- Audit of existing internal & external messaging
- Alignment framework (core messages, tone, timing, flow)
- Strategic recommendations for maintaining alignment across teams and channels
Outcome: Streamline coordination, and help your teams speak with one voice.
Internal/External Campaign Alignment
Ensure clarity, consistency, and coordination across audiences during your next major campaign or initiative.
What’s Included
- Discovery session
- Campaign message framework (internal & external audiences)
- Channel plan with coordinated timing and tactics
- Audience-specific messaging guidance
Outcome: Build trust and momentum by telling a unified story — inside and out.
Channel & Content Library Audit
Evaluate what’s working, what’s missing, and what to streamline.
What’s Included
- Discovery session
- Key channel review (i.e., email, blog, intranet)
- Channel map (how, when, why of each channel)
- Written audit & recommendations
Outcome: Understand how your channels are working and how to optimize them.