Communications Strategy Services
A clear message isn’t luck — it’s strategy, structure, and a little storytelling magic.
Strategic communication is more than messaging — it’s how you align people, ideas, and goals. I bring structure, empathy, and editorial insight to help organizations plan, execute, and evolve communications that work across channels and cultures.
Think: Messaging frameworks, multi-channel planning, and communications that move people.
Internal Campaign Strategy
Strategic messaging and planning for high-impact rollouts, initiatives, or change communications.
What’s Included
- Discovery session (60-90 min)
- Core messaging framework
- Campaign communications plan (recommended channels, timeline, messaging themes)
- Audience-specific messaging guidance (clients, partners, media)
Optional Add-Ons
- Campaign content creation (e.g., website post, newsletter blurb, social post)
- Press release (crafted for media audiences)
- Media pitch guidance (earned placement recommendations)
- Visual strategy brief (imagery and design inspiration)
Timeline: 2-4 weeks (accelerated timeline available for an additional fee)
Investment starts at: $3,200
Outcome: You’ll walk away with a clear, cohesive strategy to launch your campaign with confidence — aligned messaging, a smart channel plan, and guidance tailored to your audience.
External Campaign Strategy
Strategic planning and narrative development for public-facing initiatives.
What’s Included
- Discovery session (60-90 min)
- Core messaging framework
- Campaign communications plan (recommended channels, timeline, messaging themes)
- Audience-specific messaging guidance (clients, partners, media)
Optional Add-Ons
- Campaign content creation (e.g., website post, newsletter blurb, social post)
- Press release (crafted for media audiences)
- Media pitch guidance (earned placement recommendations)
- Visual strategy brief (imagery and design inspiration)
Timeline: 2-4 weeks (accelerated timeline available for an additional fee)
Investment starts at: $3,200
Outcome: You’ll walk away with a clear, cohesive strategy to launch your campaign with confidence — aligned messaging, a smart channel plan, and guidance tailored to your audience.
Persona Development Package
Tailored, insight-driven personas that guide voice, tone, and channel decisions.
What’s Included
- Discovery session (60-90 min)
- 12-20 stakeholder interviews and/or employee survey synthesis
- 3-5 audience personas with communication preferences, needs, and motivators
- Strategic insights and messaging considerations
- Quick Start: Using your personas guide
Optional Add-Ons
- Persona implementation guidebook (what to say and how)
- Channel/persona map (where and how to use each persona)
- Tone of voice alignment guide (sound consistent, intentional, aligned)
Timeline: 6-8 weeks (accelerated timeline available for an additional fee)
Investment starts at: $7,800
Outcome: Clear, actionable audience insights that strengthen message relevance, consistency, and connection across channels and teams.
Comms Alignment Strategy
A foundational strategy to help your team align messaging, tone, and timing across audiences every time.
What’s Included
- Discovery session (60-90 min)
- Audit of existing internal & external messaging
- Alignment framework (core messages, tone, timing, flow)
- Strategic recommendations for maintaining alignment across teams and channels
Optional Add-Ons
- Core messaging refresh
- Executive narrative alignment
- Editorial calendar starter
Timeline: 8-12 weeks
Investment starts at: $5,400
Outcome: Eliminate confusion, streamline coordination, and help your teams speak with one aligned voice — no matter the audience.
Internal/External Campaign Alignment
Ensure clarity, consistency, and coordination across audiences during your next major campaign or initiative.
What’s Included
- Discovery session (60-90 min)
- Campaign message framework (internal & external audiences)
- Channel plan with coordinated timing and tactics
- Audience-specific messaging guidance (internal & external audiences)
Optional Add-Ons
- Manager or spokesperson toolkit
- Visual brainstorm
- Post-campaign debrief & recommendations
Timeline: 4-6 weeks (accelerated timeline available for an additional fee)
Investment starts at: $4,500
Outcome: Build trust and momentum by telling a unified story — inside and out.
Mini Channel & Content Library Audit
Evaluate what’s working, what’s missing, and what to streamline.
What’s Included
- Discovery session (60-90 min)
- Key channel review (i.e., email, blog, intranet)
- Channel map (how, when, why of each channel)
- Written audit & recommendations
Optional Add-Ons
- Channel strategy refresh
- Sample content calendar
- Content idea sampler
Timeline: 2-4 weeks (accelerated timeline available for an additional fee)
Investment starts at: $2,200
Expanded Channel & Content Library Audit
A deeper dive into what’s working — and what’s getting in the way.
Includes everything in the Mini Audit, plus:
- Audience & engagement analysis (based on available data)
- Message consistency & voice review
- Stakeholder interviews (up to 5) or employee survey synthesis
- Persona mapping (internal audiences)
- Content library indexing
Optional Add-Ons
- Custom editorial style guide
- Executive summary for leadership
- Quarterly content planning support
Timeline: 3-6 weeks (accelerated timeline available for an additional fee)
Investment starts at: $5,400