Strategic Storytelling. Lasting Growth.

Your intranet should drive engagement — not confusion.

Strategic Storytelling Sustainable Growth

Hi, I’m Jenny Jones, owner of Sprout Narratives.

I’m a communications strategist and freelance writer with a background in journalism, association publishing, and internal communications.

Through Sprout Narratives, I help associations and technical organizations turn underperforming intranets into strategic communication channels employees actually use.

My services include:

  • Intranet reviews to identify engagement gaps
  • Editorial and publishing strategies 
  • Employee storytelling and feature writing
  • Governance recommendations 
  • Content planning for organizational initiatives and change.

 

  Book a call to get started.

Writing Services

I specialize in translating engineering, infrastructure, science, and other complex subjects into clear, engaging stories.

  • Feature articles
  • Thought leadership
  • Employee profiles
  • Case studies

     

  • Executive storytelling
  • Event coverage
  • Technical and complex-topic writing
  • End-to-end publication management
 
 

Select Clients

Strategic Storytelling Sustainable Growth
Strategic Storytelling Sustainable Growth
Strategic Storytelling Sustainable Growth
Strategic Storytelling Sustainable Growth

Writing Samples

Strategic Storytelling Sustainable Growth
Setting the Standard for Infrastructure Sustainability (American Society of Civil Engineers)
Strategic Storytelling Sustainable Growth
Why Mentorship is Not Enough -- And Sponsorship is Not Optional (Society of Women Engineers)
Strategic Storytelling Sustainable Growth
AACN Partners with Penn Nursing to Preserve Archives (American Society of Association Executives)
Strategic Storytelling Sustainable Growth
Yellowstone's Supporting Cast: Pikas -- Helping Scientists Track Climate Change (Mountain Journal)
Strategic Storytelling Sustainable Growth
An Uneven Slowdown Projected for the AEC Industry (American Society of Civil Engineers)
Strategic Storytelling Sustainable Growth
AI-Powered Best Practice Program -- How One Radiology Group Leveraged AI to Significantly Improve Patient Care (American College of Radiology)
Strategic Storytelling Sustainable Growth
Historic Bridge Meets Modern Technology (Socity of Women Engineers)
Strategic Storytelling Sustainable Growth
A Substack Creator Got a Capitol Hill Press Credential, Paving the Way for Others (A Media Operator)
Strategic Storytelling Sustainable Growth
Stadium for Women, by Women (Society of Women Engineers)