At Sprout Narratives, I help organizations turn intranets into strategic communication channels employees actually use.

I’m Jenny Jones, a communications strategist and freelance writer with more than 20 years of experience in journalism, editorial leadership, and organizational communication. Throughout my career, I’ve helped organizations translate complex ideas into clear, engaging, and actionable communication for professional and general audiences.

Over time, I noticed a recurring challenge inside organizations: companies invest heavily in intranet platforms and communication tools, but often struggle to use them effectively. Important information gets buried, content becomes fragmented, employees stop engaging, and teams work around the platform instead of through it.

That’s where Sprout Narratives comes in.

I bring a journalism and publishing mindset to internal communication strategy — helping organizations think beyond announcements and document storage to create intranets that better support employees and operations teams, strengthen communication, and improve engagement.

The results include higher employee satisfaction, increased efficiency, and stronger alignment across teams.

My work includes:

• Intranet reviews and engagement assessments
• Editorial and publishing strategy
• Governance recommendations
• Employee storytelling
• Content planning and structure
• Communication support for organizational initiatives
  
  

I also provide freelance writing services for organizations and publications, including feature stories, thought leadership, employee profiles, and complex-topic storytelling across engineering, technology, healthcare, science, and nonprofit sectors.