My Approach
My approach to internal communication is grounded in a simple idea: structure matters more than volume.
Organizations don’t struggle because people aren’t communicating enough. They struggle because communication lacks clear ownership, purpose, and design. The work I do is guided by a few core principles.
Discovery before design
I don’t recommend structure without first understanding how work actually happens. Listening, analysis, and synthesis come before any framework or solution.
Structure over more communication
The goal isn’t to add channels, messages, or meetings. It’s to create clear roles, expectations, and pathways so information moves intentionally.
Intentional design for actual use
Any structure, framework, or guidance I deliver is meant to support real decisions and day-to-day work — not live in a slide deck.
Flexible structures meant to evolve
Organizations change. Communication structures should be flexible enough to change with them, without starting over every time.
Advisory, not prescriptive
I design and recommend internal communication structures based on insight and experience. Organizations decide what to adopt and how to apply it.
Why this approach works
This approach helps organizations move away from reactive communication and toward systems that support alignment, decision-making, and sustained progress.
It’s not about fixing everything at once — it’s about building the right foundation.
Organizations well-suited for this work
• Nonprofit and mission-driven organizations navigating growth, transition, or increased complexity
• Professional and membership associations supporting diverse audiences across functions and geographies
• Health systems and healthcare organizations balancing clinical and non-clinical communication needs
• Scientific, research, and academic organizations translating complex work for diverse internal audiences
This work is typically not a fit for organizations looking for one-off messaging support without broader structure or follow-through.