Strategic Storytelling. Lasting Growth.

Preventing the Oracle Debacle

Laying off employees through a memo — no notice, no conversation — isn’t just inhumane. It’s bad business. But most of the conversation stops there.

Writing Isn’t Just Writing. It’s Synthesizing.

I’ve been thinking a lot about per-word rates lately — and where they do and don’t work. They make sense when the work is straightforward: a clear assignment, defined sources, a known angle. You’re executing. But not all writing works that way.

The Problem Is Decision Drift

You’ve communicated X. But across the organization, people are doing Y. That’s not a communication problem. It’s drift.

Employee Trust is a Business Advantage

When employee trust breaks, organizations suffer. Employees withdraw, question decisions, withhold ideas, suppress feedback, and generally disengage from work — leading to measurable business impacts.